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Alvarez Welcomes J. Hayes as Brand Development Manager

Posted on December 22, 2017

ST. LOUIS, MISSOURI – St. Louis Music and Alvarez are thrilled to welcome back an old friend, J. Hayes, as Brand Development Manager for Alvarez Guitars. J. Hayes is an accomplished and professional guitarist with decades of industry experience as a musician, teacher and product manager, and worked for SLM for many years prior to 2005.

“I’m thrilled to return to SLM because it’s my home,” Says J.. “I’ve been playing Alvarez guitars since the 70s and it feels great to return and be able to take the brand to new heights.”

J. Hayes has travelled the world extensively as Product Support Manager for Paul Reed Smith Guitars and Blackstar Amplification. In his new role as Alvarez Brand Development Manager he will be traveling with the outside sales team, visiting dealers and executing in-store training programs. Hayes will also be assisting in dealer and consumer feedback and using his vast guitar and performance expertise to create additional digital content for the brand.

“We couldn’t be more thrilled to have J. Hayes join our family,” Says Chris Meikle, Senior VP at St. Louis Music and head of Alvarez development. “I have no doubt that his experiences in production and brand management will be a tremendous asset as we take Alvarez to the next level.”

Meet J. Hayes at Winter NAMM 2018 at the Alvarez booth (#7414). For more information call St Louis Music at 800-727-4512 or email [email protected]

St. Louis Music/U.S. Band & Orchestra is one of the largest general distributors of musical instruments and accessories in North America. SLM is the owner of Alvarez Guitars, Austin Guitars, Knilling String Instruments, E.K. Blessing, & Sigma Guitars. The company is also the exclusive USA distributor of Dixon Drums & Hardware, Antigua, and P. Mauriat Brass and Woodwinds.  SLM also distributes over 250 brands of accessories to music stores across the USA.