Alvarez Launches Facebook Contest
St. Louis Music, which manages the Alvarez brand of guitar, launched a contest on the Alvarez Facebook page that will end with someone winning a new guitar.
SLM will be holding a drawing for a new Alvarez Regent RD12 ($299 value) on December 23rd 2011 if the number of “likes” reaches 7,000. If the number reaches 8,000 by then, an Alvarez Artist AD70 ($549 value) will be given out instead. And if the number reaches 10,000, the winner will receive a Yairi DYK75 ($1229 value). The one winnermust be at least 18 years old and live in the continental U.S., and all eligible friends (including current ones) will be included in the drawing.
“Ever since we’ve focused on the Alvarez Facebook page, we’ve had terrific results,” says SLM senior vice president Chris Meikle. “We’ve more than tripled our numbers in four months to over 6,000, and we’re finding it’s a great way to get direct feedback from the people who play our guitars”