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Alvarez Expands Further Overseas with South African Distribution

Posted on September 14, 2013

ST. LOUIS, MISSOURI – Alvarez, maker of world-class guitars, continues to expand their global distribution by adding “Guitar Experience” in South Africa to their international distributor network.

“We are proud to enter the African market by teaming up with Andreas Barth and his team at Guitars Experience,” says Chris Meikle, Senior VP of SLM and Alvarez product manager.  “Andreas is a real guitar and marketing enthusiast and we look forward to working closely with his company.”

Based in Cape Town, Guitar Experience is a retail and distribution organization.  It is the exclusive distributor of Lakewood and Furch acoustic guitars in South Africa. “We love selling high-end guitars,”  says owner Andrea Barth.  “We knew it was time to have a more comprehensive line of acoustic guitars, too, but still with a focus on quality.  Alvarez is renowned for this and was our first choice. We are making a much stronger push into distribution these days and are very pleased to have secured the Alvarez line for South Africa”

Alvarez is now sold in 35 countries around the world by 21 exclusive distributors.  To Learn more about Alvarez go to www.alvarezguitars.com or call +1 314-727-1191.