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Alvarez Expands to Serbia with Adriatic Region Distribution

Posted on May 22, 2016

ST. LOUIS, MISSOURI – Alvarez, maker of world-class guitars, continues to increase their global reach, teaming with Adriatic Region Distribution in Serbia to expand their European network.

“We are really happy to partner with such a great company as ARD,” Says Chris Meikle, Head of Development at Alvarez and Senior Vice President of St. Louis Music. “Nenad Radic has a great team and they know the guitar business very well.   We’re looking forward to sharing our knowledge and building Alvarez in Serbia and beyond.”

Based in Belgrade, Serbia, Adriatic Region Distribution is the first distributor and supplier of music instruments and pro-audio in the Adriatic region. ARD covers seven southeast European countries – Serbia, Croatia, Montenegro, Bosnia/Herzegovina, Macedonia, Slovenia and Albania. By centralizing distribution, ARD has made significant improvement in marketing support, service, stock and logistics for the region.

Alvarez is now sold in over 35 countries around the world by 20 exclusive distributors. To Learn more about Alvarez go to www.alvarezguitars.com or call +1 314-727-1191.

[Pictured: ARD Logo]

St. Louis Music/U.S. Band & Orchestra is one of the largest general distributors of musical instruments and accessories in North America. SLM is the owner of Austin Guitars, Knilling String Instruments, ZondaBrasswinds and Reeds & Sigma Guitars. The company is also the exclusive global manager and licensee of Alvarez & Alvarez-Yairi and the exclusive USA distributor of Dixon Drums and Hardware, Sabian Cymbals, P. Mauriat Brass and Woodwinds and Suzuki Violins. SLM also distributes over 150 brands of accessories to music stores across the USA.