There are so many brands of guitars to choose from. The list seems endless and I have to say that many of them make some fantastic instruments. The competition is strong and that’s good, it keeps the guitar building world progressive.
Not only are there a lot of brands to choose from, but also many things to take into consideration when purchasing a guitar. The brand, the shape, the woods, the sound, the look and of course the price. Sometimes you can’t actually quantify why you like a guitar – “ it just feels right”.
So why choose Alvarez?
From a brand perspective I think Alvarez is certainly one of the strongest, and hippest. Its been around for 50 years and when I look through the photos of Artists old and new, its incredible. I also think credibility comes from innovation, and Alvarez is a great design company. From early progressive bracing patterns, to our direct coupled, or bi-level bridges. To our extended neck block construction, or integral pick guards. Many of our ideas have stuck and brought great benefits to our guitars and we continue to be creative and progressive today.
While I agree that other acoustic guitar brands make great guitars, where I think Alvarez is unique is that we make great guitars more accessible to more people. Making a great quality or professional guitar that sells for $4000.00 is not that difficult, making one that sells for $400.00, is. And in that statement I think lies our difference. I believe we make the best value guitars available. Truly designed instruments that we go the extra one hundred miles on to make them as accessible to as many players as possible.
From our Yairi Masterworks Series to an entry level Artist Series guitar, the amount of time we spend striving to excel is endless – this is our culture. Our R&D roadmap is always out by a year to 18 months and we always aspire to be better and find new ways to improve.
So when I look at say one of our AD66SB’s, AP70’s or MDA70’s, I am proud we can deliver a guitar of such quality that plays and looks so good; a truly designed instrument made by a team of people dedicated to quality and player-centric design and “accessibility”.
Thanks for visiting our website and for your interest in Alvarez Guitars.
SVP St. Louis Music & Alvarez Guitars.